SERVICES
STRATEGY
We inspire and can be infectious.
My Masterpiece for National Gallery Singapore
To launch the opening of the National Gallery in 2015, Pantheon developed the concept of linking well known personalities to selected works from the Singapore and South East Asian collections of the National Gallery, the result saw personality videos of 12 different stalwarts in the various industries from music to entrepreneurship talking about their selected masterpiece. The series personalized the National Gallery and associated familiar opinion leaders with it. These videos are still played in the National Gallery.
National Mental Health Awareness Campaign (Beyond the Label)
As part of the National Council of Social Service’s campaign to raise awareness of the stigma against people with mental health conditions, Pantheon devised a strategy to reach out to the target group of young adults through videos, interactive theatre and original skits with outstanding casts members and scripts that spoke directly to and struck a chord with the audience of students from institutes of higher learning as well as at the world mental health conference in 2019. The message reached out to about 7000 audience members at 22 different venues.
Singapore Invites
Pantheon supported Singapore Tourism Board’s 2015 drive to attract visitors to Singapore. by producing various short videos for their portal in an initiative called Singapore Invites, working with local celebrities like Irene Ang, Tosh, Suhaimi Yusoff to name a few.
The Arts, it’s Awesome for National Arts Council
Pantheon produced a weekly arts preview programme for Mediacorp as part of The A-List, an online magazine. The Arts, it’s Awesome stars Dennis Chew as four different characters. The project reaches out to an untapped Mandarin- speaking audience to introduce and showcase the arts and the National Arts Council’s annual calendar of events.
EVENTS & PR
We create immersive experiences.
Singapore Day in Shanghai (2015) and Singapore Day in San Francisco (2016) for Prime Minister’s Office
We produced the post event videos for two consecutive years, first in Shanghai then in San Francisco, working closely with the Prime Minister’s Office Singapore and the on-site event managers. Pantheon managed the production with crew from the respective countries and delivered within the 48-hour deadline.
SIA Cup International Programme for Singapore Turf Club
In its early years, the team at Pantheon laid the groundwork to incorporate the SIA Cup into the International Racing Series, placing Singapore on the World map. As part of the promotions of this inaugural event launched with the official opening of the new racecourse in 2000, we developed Public Relations strategies and produced a Live international broadcast of the opening ceremony and event.
“You won’t need to be at Kranji to catch a slice of the action of Singapore’s arguably biggest racing bash of the year tonight. An estimated 1.9 billion pairs of eyes will be able to tune in to their TV sets to watch...Naturally, the best qualified people to bring the SIA Cup day to the world has to be the same crew producing the weekly racing telecast at Kranji, <Pantheon Media>.”
The New Paper
Saturday, May 12, 2001
In our professional and management consultancy services provided to the Singapore Turf Club, we ran public relations campaign activities and publicity of the club’s events. We also managed the Open House and Ladies Night’s events as part of the Club’s efforts to bring races to the masses.
Channel NewsAsia Outreach/Digital Campaign
Digital Campaign to target new audiences for Channel NewsAsia programmes. Social videos on the same topics featured in the television shows were produced and interactive on the ground forums run in tertiary institutions. An online series also saw a format similar to the TV show but shot in TEDx fashion and presented by personalities more familiar to the target audience of millennials.
PRODUCTION
Live and Alive – all forms of content creation
The 5 Show for Mediacorp
Various stories on the fun and quirky in Singapore, produced specifically for the daily programme, The 5 Show for Mediacorp.
Spice Singapore for SG50
SG50 project celebrating events and people in Singapore. These are currently airing on SIA INflights as well as in Changi Airport.
Give2ArtsProject for National Arts Council
Produced 80 videos profiling different arts charities in Singapore to support the NAC’s advocacy efforts. These serve to introduce each arts charity under the NAC’s cultural matching fund on the Give2Arts Portal.